Specific measures for live plants and floricultural products

OBJECTIVE: the proposal for a Council Regulation is intended to introduce specific measures for live plants and floricultural products. SUBSTANCE: the Regulation provides that the Community may contribute to the financing of measures aimed at promoting the consumption of Community live plants and floricultural products. The measures supported are designed to cover advertising and public-awareness raising, including the organization of and participation in fairs, both within the Community and abroad. Such measures may be preceded by market studies and be accompanied by the provision of marketing advice to operators in the sector. Community contributions may not exceed 60% of the actual cost of the measures. The estimated cost of the proposal, to be financed by the EAGGF Guarantee Section, is ECU 10 million per year. �