Specific measures for live plants and floricultural products
1996/0155(CNS)
OBJECTIVE : to promote the consumption of Community live plants and floricultural products both
within the Community and abroad.
COMMUNITY MEASURE : Council Regulation (EC) No 2275/96 introducing specific measures
for live plants and floricultural products.
SUBSTANCE : the Regulation provides that the Community may contribute to the financing of
measures aimed at promoting the consumption of Community live plants and floricultural products.
The measures supported cover advertising and public-awareness raising, including the organization
of and participation in fairs, both within the Community and abroad. Such measures may be
preceded by market studies and be accompanied by the provision of marketing advice to operators
in the sector. Community contributions may not exceed 60% of the actual cost of the measures.
DATE OF ENTRY INTO FORCE: 2 December 1996.
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